The annual John Lewis Christmas advert has become as synonymous with the festive season in recent years as turkey, presents, an argument with your other half and a Baileys-fuelled nap in front of the telly. And this year, the high street store has done it again, with a touching clip in collaboration with Age UK. Entitled Man On The Moon, it shows a little girl looking out of her bedroom window up to the moon. Through her telescope, she clocks an elderly man sitting alone on the moon and decides to send him a present. After a few failed attempts, she manages to get something to him: a telescope for him to look back at her. The ad ends with the man finally catching a glimpse of someone else, shedding a tear when he sees the little girl and all of the beautiful Christmas lights on earth. All soundtracked by a cover of Oasis’ ‘Half The World Away’ by Norwegian singer Aurora, the ad’s tagline, ‘show someone they’re loved this christmas’ genuinely leaves you with a lump in your throat. John Lewis 1 – this sobbing journalist 0.
For more information on Age UK, the UK’s largest charity working with older people, click here